ABOUT ARNAB

WHO ARE YOU, ARNAB?
Indeed. Who is anyone? Good question.

Well, I'm "Arnie" and I am a Senior Creative and Creative Director in advertising (currently at Sky), and a Writers Guild Award and BAFTA nominated Comedy Writer. I began my writing career as a stand-up (Live at The Comedy Store, Russell Howard's Good News, et al.), then wrote for television (BBC, MTV, and ITV), became a Creative Copywriter for advertising agencies such as Mother London and Wieden and Kennedy, was an in-house Creative Director at BBC Radio 4 Comedy for three years, and a guest columnist for The Guardian. I've also had original TV Scripts optioned by Channel 4, Working Title, Steve Coogan's Baby Cow Productions, and Objective Productions. I care about craft, originality, and writing things that make me giddy.

WHO AM I, ARNAB?
Not sure.

I DETECT AN ACCENT, WHERE ARE YOU FROM?
That's really none of your goddamn business. But I was born and lived in England for 6 years (Pontefract, West Yorkshire), then lived in India for a year (Calcutta), Saudi Arabia for 8 years (Aramco), and the U.S. (CT, NC, NYC) for 8 years. Then moved to London. Still here.

WHAT DOES “ARNAB CHANDA” MEAN, ARNAB?
Well, Arnab means "Ocean" in Sanskrit and "Rabbit" in Arabic. The fact that it means "Rabbit" in Arabic is purely coincidental. My last name in Sanskrit means "Moon". So my full name literally means "Ocean Moon", which is obviously really deep and mysterious and hot.

ADVERTISING AGENCIES
Mother London, Wieden and Kennedy, Sky Creative, VCCP, Amazon, MediaMonks, Joint, Made.com

BRANDS
Google, Amazon, Diet Coke, Bud Light, Beck’s, Boots, Amazon Prime, Heinz, Stella Artois, Sky, Sainsbury's, Amnesty International, Made.com, Burger King, Moneysupermarket.com, Tango, Deezer, Baileys, Thorntons, Gin No. 3, Dove Men Care, HeForShe, Prospect Magazine,

SKILLS
10+ years experience creating 360° advertising campaigns for big brands, creative strategy, narrative storytelling, and writing content for a wide range of purposes: OOH, social, digital, radio, trading ads, manifestos, and brand books.