BECK'S Green Box Project
ROLE CREATIVE COPYWRITER
WORK ADVERTISING
AGENCY MOTHER LONDON
I was a Creative Copywriter for the Beck's "Green Box Project", the world’s first networked Augmented Reality gallery. Every bottle of Beck's was trigger for the work, which was made by young and emerging artists around the world.
AWARDS:
Cannes Bronze Lion 2012 - Best Use of Other Digital Media in a Promotional Campaign
D&AD Award - Branding & Digital Brand Expression
Design Museum’s Design of the Year Awards (Nomination)