FLUUS
WORK ADVERTISING
ROLE SENIOR CREATIVE (SOLO)
AGENCY MOTHER LONDON
I was the Solo Creative on the rebrand of Planera - the world's first fully flushable pads - and centred the new name around the pad's USP, to create FLUUS.
The pads are flushable, biodegradable, and microplastic-free, and in addition to re-naming the brand, I also worked on the brand tone of voice, and naming it's new trademarked technology, Flushtec™.